Latin America’s small and medium-sized businesses are the heartbeat of the region's economy — accounting for more than 60% of total employment in the region, according to United Nations estimates. And just like their enterprise peers, everywhere you look, ambitious teams are moving fast to embrace AI.

Many have already transitioned from experimenting with generative tools and agentic workflows to using them every day to work smarter, save time, and deliver exceptional customer experiences. These growing businesses are particularly focused on maximizing the benefit they get from their investments in AI, whether that’s using a fast, low-cost model to summarize daily emails or deploying an advanced model for complex data analysis, teams can match the right AI capability to their exact task and budget.

It’s this range of options, and a familiarity with the broader suite of Google business, media, and advertising tools that has led many SMBs to choose Google Cloud, and Gemini Enterprise in particular, as their AI platform of choice. By doing so, they’re able to build custom AI agents, streamline daily tasks and paperwork, and offer customers instant support with the speed and reach needed to compete on a global scale.

With our unique front row seat, we’ve seen the benefit SMBs are getting from leveraging Gemini Enterprise, not only for generative AI, but as a catalyst for adopting other essential cloud tools like Google Kubernetes Engine and BigQuery for complete end-to-end modernization. The number of Latin American-based small and medium businesses using Google Cloud AI tools has grown 8x year-over-year and the number of Brazil based small and medium businesses using Google Cloud AI tools has grown 9x year-over-year. This rapid adoption spans our Gemini models, Gemini Enterprise, and core Cloud infrastructure , and are helping businesses to:

Roll out better customer support systems to help escalate and resolve customer support calls more quickly.

Automate repetitive actions in areas like payroll and accounting.

Help more employees understand and leverage data at work — even those not trained as data analysts.

Rapidly create and implement new designs for marketing collateral.